The Impact of Aesthetics on Consumer Creativity

Participants with open attitudes towards aesthetic experience are inspired and showed higher performance in creative search for solutions (Study 1). Appreciating art works elicited inspiration which enhanced creativity (Study 2). Experiencing beautiful products inspired customers and increased their creativity. Sensory innovativeness moderated the path (Study 3).


Dong Hwy An and Nara Youn (2014) ,"The Impact of Aesthetics on Consumer Creativity", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.


Dong Hwy An, Hongik University, Korea
Nara Youn, Hongik University, Korea


LA - Latin American Advances in Consumer Research Volume 3 | 2014

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