The Production of Culture-Centric Consumer and Marketing Research in Brazil
This study traces the recent scientific production of culture-centric studies of marketing and consumers in Brazil. We revisit published analyses, interview senior Marketing and Anthropology scholars, and reflect on our own experiences to build a comprehensive account of the field. We highlight relevant challenges and opportunities faced by Brazilian researchers.
Daiane Scaraboto, Márcia Christina Ferreira, Bernardo Figueiredo, and Severino Pereira (2014) ,"The Production of Culture-Centric Consumer and Marketing Research in Brazil", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.
Daiane Scaraboto, Escuela de Administración, Pontificia Universidad Católica de Chile, Chile
Márcia Christina Ferreira, Royal Holloway, University of London, U.K.
Bernardo Figueiredo, University of Southern Denmark, Denmark
Severino Pereira, Universidade Federal Rural do Rio de Janeiro, Brazil
LA - Latin American Advances in Consumer Research Volume 3 | 2014
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