Go For It and Share It: the Power of Facebook to Maintain Health Related Goals
This netnographic research aims to explore social support online. We seek to extend the current understanding of social support by learning how members of Facebook communities encourage each other to maintain health related goals. Findings reveal that Facebook provides tools that can be used to demonstrate active and passive support.
Citation:
Alicia de la Pena and Claudia Quintanilla (2014) ,"Go For It and Share It: the Power of Facebook to Maintain Health Related Goals", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 7-11.
Authors
Alicia de la Pena, Tecnologico de Monterrey, Mexico
Claudia Quintanilla, Tecnologico de Monterrey, Mexico
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
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