Go For It and Share It: the Power of Facebook to Maintain Health Related Goals

This netnographic research aims to explore social support online. We seek to extend the current understanding of social support by learning how members of Facebook communities encourage each other to maintain health related goals. Findings reveal that Facebook provides tools that can be used to demonstrate active and passive support.



Citation:

Alicia de la Pena and Claudia Quintanilla (2014) ,"Go For It and Share It: the Power of Facebook to Maintain Health Related Goals", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 7-11.

Authors

Alicia de la Pena, Tecnologico de Monterrey, Mexico
Claudia Quintanilla, Tecnologico de Monterrey, Mexico



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



Share Proceeding

Featured papers

See More

Featured

Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More

Featured

Crossing Race and Markets: Introducing the Race in the Marketplace Research Network

Kevin D Thomas, University of Texas at Austin, USA
Sonya Grier, American University, USA
Guillaume D Johnson, Université Paris-Dauphine

Read More

Featured

The Price of a Threat: How Social Identity Threat Influences Price Sensitivity

Jorge Rodrigues JACOB, Brazilian School of Public and Business Administration, Brazil
Yan Vieites, Brazilian School of Public and Business Administration, Brazil
Eduardo B. Andrade, FGV / EBAPE
Rafael Burstein Goldszmidt, Brazilian School of Public and Business Administration, Brazil

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.