Solitude Produces Creativity: the Role of Self-Reflection and Happiness As Mediators
This research investigates the relationship between solitude and creativity, tests the underlying processes that explain it, and examines the brand preference of the solitary. The findings indicate that solitude influences various outcomes of creativity. Self-reflection and happiness mediate the effect of solitude on creativity.
Byungik Yoon and Nara Youn (2014) ,"Solitude Produces Creativity: the Role of Self-Reflection and Happiness As Mediators", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.
Byungik Yoon, Hongik University, Korea
Nara Youn, Hongik University, Korea
LA - Latin American Advances in Consumer Research Volume 3 | 2014
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