Solitude Produces Creativity: the Role of Self-Reflection and Happiness As Mediators
This research investigates the relationship between solitude and creativity, tests the underlying processes that explain it, and examines the brand preference of the solitary. The findings indicate that solitude influences various outcomes of creativity. Self-reflection and happiness mediate the effect of solitude on creativity.
Citation:
Byungik Yoon and Nara Youn (2014) ,"Solitude Produces Creativity: the Role of Self-Reflection and Happiness As Mediators", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.
Authors
Byungik Yoon, Hongik University, Korea
Nara Youn, Hongik University, Korea
Volume
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Share Proceeding
Featured papers
See MoreFeatured
Time Flies…But Only When the Speed is “Just Right”: How Animation Speed Affects Perceived Waiting Time
Yu Ding, Columbia University, USA
Ellie Kyung, Dartmouth College, USA
Featured
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
Featured
Can Fear Be Eaten? Emotional and Behavioral Consequences of Intake of Fear-inducing Food or Drink
Jiangang Du, Nankai University
Qiuying Zheng, Beijing University of Chinese Medicine
Michael K. Hui, Chinese University of Hong Kong, China
Xiucheng Fan, Fudan University, China