Solitude Produces Creativity: the Role of Self-Reflection and Happiness As Mediators

This research investigates the relationship between solitude and creativity, tests the underlying processes that explain it, and examines the brand preference of the solitary. The findings indicate that solitude influences various outcomes of creativity. Self-reflection and happiness mediate the effect of solitude on creativity.



Citation:

Byungik Yoon and Nara Youn (2014) ,"Solitude Produces Creativity: the Role of Self-Reflection and Happiness As Mediators", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.

Authors

Byungik Yoon, Hongik University, Korea
Nara Youn, Hongik University, Korea



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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