Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended

Marketing focuses on a diminishing youth market globally, as opposed the burgeoning over 60 segment. The recent Barnhart and Penaloza JCR article offers insights into consumption issues facing an aging world. This paper extends that article by investigating perceptions held by senior workers of those Not Old versus Old.



Citation:

James Gentry, Lynn Phillips, and Michelle Barnhart (2014) ,"Everyday Consumption and Perceptions of Oldness: Barnhart and Penaloza Extended", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 12-16.

Authors

James Gentry, University of Nebraska, USA
Lynn Phillips, University of Nebraska, USA
Michelle Barnhart, Oregon State University, USA



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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