Self-Gifting As a Therapeutic Reward For Success

This study discussed a therapeutic reward of self-gifting in the context of success and examined a dynamic mechanism of motivational conflict in self-gifting from the cost-reward perspective. Sacrifice perceived from conflicts in achievement motivation and locus of achievement causality were critical indicators of predicting material self-rewarding intention.



Citation:

Jihye Park (2014) ,"Self-Gifting As a Therapeutic Reward For Success", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 79-79.

Authors

Jihye Park, Hankuk University of Foreign Studies, South Korea



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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