Uniqueness of Fashion on Wearer's Creativity: Roles of Self-Awareness and Extroversion

Through three studies, we show that wearing unique clothing can alter individual’s creativity. This uniqueness of fashion and creativity relationship is moderated by extroversion. We also unveil the mediating role of self-awareness which explains the uniqueness of fashion and wearer's creativity relationship.



Citation:

SanYoung Hwang and Nara Youn (2014) ,"Uniqueness of Fashion on Wearer's Creativity: Roles of Self-Awareness and Extroversion", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 81-81.

Authors

SanYoung Hwang, Hongik University, Korea
Nara Youn, Hongik University, Korea



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



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