Threat Appeals in Fire Prevention: Danger Or Fear Control?
Different kinds of threat evoking elements (types and levels of threat, use of pictures and different threat occurrence levels) are combined in the threat appeal message in order to induce threat. We are particularly interested in identifying whether increases in evoked fear lead to danger control or fear control responses.
Birgit Wauters and Malaika Brengman (2014) ,"Threat Appeals in Fire Prevention: Danger Or Fear Control?", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 38-42.
Birgit Wauters, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium
LA - Latin American Advances in Consumer Research Volume 3 | 2014
Yes, I can or "No, I can't" - Effect of Extraneous Affirmation- and Negation-Evoking Contexts on Brand Recall Memory: The Role of Semantic Activations
Sudipta Mandal, Indian Institute of Management Ahmedabad
Arvind Sahay, Indian Institute of Management Ahmedabad
Sanjeev Tripathi, Indian Institute of Management, Indore
All We Need is Love: Examining Differences in Time and Money Donations between Dyads and Individuals
Hristina Nikolova, Boston College, USA
Alternative Worldviews on Human – Nonhuman Relations: The Turkish Case
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France