Threat Appeals in Fire Prevention: Danger Or Fear Control?

Different kinds of threat evoking elements (types and levels of threat, use of pictures and different threat occurrence levels) are combined in the threat appeal message in order to induce threat. We are particularly interested in identifying whether increases in evoked fear lead to danger control or fear control responses.


Birgit Wauters and Malaika Brengman (2014) ,"Threat Appeals in Fire Prevention: Danger Or Fear Control?", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 38-42.


Birgit Wauters, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium


LA - Latin American Advances in Consumer Research Volume 3 | 2014

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