Fire Prevention: Can Threat Appeals Go Up in Smoke?
In the study the focus lies on the concept of ‘fear control’, which is examined in the case of a fire prevention campaign promoting the usage of a smoke detector. Our aim is to explore the impact of these threat cues on the threat appraisals (i.e., perceived severity and susceptibility).
Birgit Wauters and Malaika Brengman (2014) ,"Fire Prevention: Can Threat Appeals Go Up in Smoke?", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 32-37.
Birgit Wauters, Vrije Universiteit Brussel, Belgium
Malaika Brengman, Vrije Universiteit Brussel, Belgium
LA - Latin American Advances in Consumer Research Volume 3 | 2014
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