Stay For National Brands Or Move to Private Labels

This paper presents choice differences in consumers based on individual characteristics as well as alternative traits. It reveals customers’ probability of change in choosing private labels and national brands, their preferences and heterogeneity at the marketing and individual level, and appreciated unobserved heterogeneity across individuals in the effect of price.



Citation:

Yating Tian (2014) ,"Stay For National Brands Or Move to Private Labels", in LA - Latin American Advances in Consumer Research Volume 3, eds. Eva M. González, Tina M. Lowrey, and , Duluth, MN : Association for Consumer Research, Pages: 80-80.

Authors

Yating Tian, School of Management, Technische Universität München, Germany



Volume

LA - Latin American Advances in Consumer Research Volume 3 | 2014



Share Proceeding

Featured papers

See More

Featured

How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration

Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada

Read More

Featured

Is CSR for Sale? Investigating the Effects of Acquisition of Socially Responsible Brands on CSR Perceptions

Bianca Grohmann, Concordia University, Canada
Argiro Kliamenakis, Concordia University, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Featured

The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making

Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.