How to Make a Good Consumer Research Video

Anyone who wants to make a consumer research video can do so with relatively little instruction or equipment. After whetting appetites with a few short examples, this workshop will provide practical suggestions for making a good video and conduct a short exercise on pre-production filmmaking. The workshop will conclude with a discussion of how to turn video footage into a film and how to make it an effective film. Both total novices and experienced filmmakers should be able to learn from it.


Russell Belk, Marylouise Caldwell, and Paul Henry (2013) ,"How to Make a Good Consumer Research Video", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Russell Belk, York University, Canada
Marylouise Caldwell, University of Sydney, Australia
Paul Henry, University of Sydney, Australia


NA - Advances in Consumer Research Volume 41 | 2013

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