Mediation, Contrasts, & Lisrel
How to really do mediation analyses, contrasts in ANOVA, and LISREL. Bring your laptop and questions. Dawn will email pre-conference instructions for downloads and be available for personal consultation.
Dawn Iacobucci (2013) ,"Mediation, Contrasts, & Lisrel", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Dawn Iacobucci, Vanderbilt University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example
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