Physiological Correlates of Effects of Prior Outcomes on Risky Choice

The question of how prior outcomes influence risk preferences is central to all sequential decision settings, and has import implications for how gains and losses are encoded by decision-makers. Here, we sought to elucidate this process by investigating the influence of prior outcomes on physiological responses to gains and losses.



Citation:

Eduardo Andrade, Ming Hsu, and Yuan Shao (2013) ,"Physiological Correlates of Effects of Prior Outcomes on Risky Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Eduardo Andrade, FGV, Rio de Janeiro, Brazil
Ming Hsu, University of California Berkeley, USA
Yuan Shao, Huazhong University of Science and Technology, China



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Do You Trust the System? Interaction Effect between Perceived Economic Mobility and Socioeconomic Status on Fair Market Ideology and Consumer Responses

Chun-Ming Yang, Ming Chuan University, Taiwan
Chia-Chi Chang, National Chiao Tung University

Read More

Featured

Causes and Consequences of the Expense Prediction Bias

Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau

Read More

Featured

O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry

Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.