Consuming the Contradiction (17 Min)

In 'Consuming the Contradiction' we produce a mashup of the footage shot at the Flow music festival in Helsinki. The stories reveal further insights into the acts of demythologization and contradiction in what has been coined hipster consumption.


Joel Hietanen, John Schouten, and Iiro Vaniala (2013) ,"Consuming the Contradiction (17 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Joel Hietanen, Aalto University
John Schouten, Aalto University
Iiro Vaniala, Aalto University


NA - Advances in Consumer Research Volume 41 | 2013

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