The Indian Bazaar: Street Markets and Customer Perceptions (16 Min)
‘Sandhai’, ‘Bazzar’, ‘Mandi’ – called by different names, the informal local marketplaces serve as cultural hubs of India. This movie documents an explorative look at various informal street markets in the Indian city of Chennai. While giving insights into Indian customers’ psychology, this film also captures their perceptions of these bazaars.
Sowmya Raja and Niranjan Kuppan (2013) ,"The Indian Bazaar: Street Markets and Customer Perceptions (16 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Sowmya Raja, IIT Madras, India
Niranjan Kuppan, Allahabad Bank, India
NA - Advances in Consumer Research Volume 41 | 2013
Scope Insensitivity in Debt Repayment
Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA
R9. The Asymmetric Effects Of Attitude Toward The Brand (Symbolic Vs. Functional) Upon Recommendation System (Artificial Intelligence Vs. Human)
Kiwan Park, Seoul National University, USA
Yaeri Kim, Seoul National University, USA
Seojin Stacey Lee, Seoul National University, USA
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne