A Pen (8 Min)

What might an object-oriented philosophy look like? This video places a mundane object, a pen, at the center of meaning-making by plotting its mode of being as something other than anthropological or instrumental. The pen co-constitutes reality with human actors. Where does agency end and passive materiality begin?


Anastasia Seregina, Norah Campbell, Bernardo Figueiredo, and Hannu Uotila (2013) ,"A Pen (8 Min)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Anastasia Seregina, Aalto University School of Business, Finland
Norah Campbell, Trinity College Dublin, Ireland
Bernardo Figueiredo, University of Southern Denmark, Denmark
Hannu Uotila, Rakettijengi Tuotannot Oy, Finland


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?

Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile

Read More


That's Just Plain Creepy: Understanding Consumer Responses to Personalized Food Products That Resemble People

Freeman Wu, Vanderbilt University, USA
Adriana Samper, Arizona State University, USA
Andrea Morales, Arizona State University, USA
Gavan Fitzsimons, Duke University, USA

Read More


Market Structure and Firm Engagement in Divisive Political Issues

Chris Hydock, Georgetown University, USA
Neeru Paharia, Georgetown University, USA
Sean Blair, Georgetown University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.