Powering Up With Indirect Reciprocity in a Large-Scale Field Experiment
We provide real-world evidence of the importance of observability in supporting large-scale cooperation. We show that observability triples participation in an energy efficiency program, and is over four times as effective as offering a $25 monetary incentive. Furthermore, we provide evidence that reputational concerns are driving our observability effect.
Citation:
Erez Yoeli, Moshe Hoffman, David G. Rand, and Martin A. Nowak (2013) ,"Powering Up With Indirect Reciprocity in a Large-Scale Field Experiment", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Erez Yoeli, Federal Trade Commission, USA
Moshe Hoffman, University of California San Diego, USA
David G. Rand, Yale University, USA
Martin A. Nowak, Harvard University, Program for Evolutionary Dynamics, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
B4. Prestige is the Truth: Luxury Branding Drives for Fairness Perception of Non-physical Attribute Based Dynamic Pricing
Edward Yuhang Lai, Virginia Tech, USA
Cindy Yoonjoung Heo, Ecole hôtelière de Lausanne
Featured
Product Ethicality Dilemma: Consumer Reactions to 'Disgusting' Recycled Products
Berna Basar, Baruch College, USA
Sankar Sen, Baruch College, USA
Featured
D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth
Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK