Natural Scarcity: What Makes a Product a Suitable Means For Status Signaling
Three studies examine the underlying factors that make a product most suitable for status signaling. We propose a construct that we call natural scarcity, which occurs when a product of excellence is produced by naturally constrained resources (e.g. skills or material) and which functions as an inimitable status signal.
Citation:
Robert Kreuzbauer, Dan King, and Shankha Basu (2013) ,"Natural Scarcity: What Makes a Product a Suitable Means For Status Signaling", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Robert Kreuzbauer, Nanyang Technological University, Singapore
Dan King, National University of Singapore, Singapore
Shankha Basu, Nanyang Technological University, Singapore
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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