Natural Scarcity: What Makes a Product a Suitable Means For Status Signaling

Three studies examine the underlying factors that make a product most suitable for status signaling. We propose a construct that we call natural scarcity, which occurs when a product of excellence is produced by naturally constrained resources (e.g. skills or material) and which functions as an inimitable status signal.



Citation:

Robert Kreuzbauer, Dan King, and Shankha Basu (2013) ,"Natural Scarcity: What Makes a Product a Suitable Means For Status Signaling", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Robert Kreuzbauer, Nanyang Technological University, Singapore
Dan King, National University of Singapore, Singapore
Shankha Basu, Nanyang Technological University, Singapore



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

When Lack of Belongingness Means Bad News for the Planet: The Consequences of Low Belonging on Ethical Product Purchases

Ainslie Schultz, Providence College
Kevin Newman, Providence College
Scott Wright, Providence College

Read More

Featured

J1. The Effect of Identity Abstractness on Information Processing Styles

Woojin Choi, University of Seoul
Min Jung Kim, Manhattan College
HyukJin Kwon, University of Seoul
Jiyun Kang, Texas State University

Read More

Featured

Green Experiences: Using Green Products Improves the Accompanying Consumption Experience

Ali Tezer, HEC Montreal, Canada
H. Onur Bodur, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.