Natural Scarcity: What Makes a Product a Suitable Means For Status Signaling
Three studies examine the underlying factors that make a product most suitable for status signaling. We propose a construct that we call natural scarcity, which occurs when a product of excellence is produced by naturally constrained resources (e.g. skills or material) and which functions as an inimitable status signal.
Robert Kreuzbauer, Dan King, and Shankha Basu (2013) ,"Natural Scarcity: What Makes a Product a Suitable Means For Status Signaling", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Robert Kreuzbauer, Nanyang Technological University, Singapore
Dan King, National University of Singapore, Singapore
Shankha Basu, Nanyang Technological University, Singapore
NA - Advances in Consumer Research Volume 41 | 2013
Effects of Brand Knowledge, Motivations, and Trust on Consumption Experience among Millennial Consumers
Ananya Rajagopal, Tecnológico de Monterrey, MEXICO
An Idea Opposed to Another Idea is Always the Same Idea: Reconsidering the Materialistic Aspects of Voluntary Simplicity
Mathieu Alemany Oliver, Toulouse Business School
Justyna Kramarczyk, Adam Mickiewicz University in Poznan
M1. How Rewarding is Your Rewards Program? Experiential vs. Material Rewards
Ayalla Ruvio, Michigan State University, USA
Farnoosh Khodakarami, Michigan State University, USA
Clay Voorhees, Michigan State University, USA