Don’T Reward Yourself! How Celebration (Not Reward) of Accomplishment Increases Enjoyment and Motivation to Persevere

People love to reward themselves for a job well done. However, rewards decrease enjoyment and the perception of intrinsic motivation. In a field experiment, we find evidence that framing an incentive as a celebration (rather than reward) increases both enjoyment and the likelihood of in re-engaging in the incentivized behavior.



Citation:

Aaron Snyder and Baba Shiv (2013) ,"Don’T Reward Yourself! How Celebration (Not Reward) of Accomplishment Increases Enjoyment and Motivation to Persevere", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Aaron Snyder, Stanford University, USA
Baba Shiv, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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