Anticipating Regret When Making Investments
This study defines and measures the components of anticipated regret, keep and drop regret, in a dynamic decision context. These types of anticipated regret are modeled in order to better understand their comparative explanatory power on decisions. This study measures how these aspects of anticipated regret change over time.
Jeffrey Wallman, BJ Allen, and Jeffrey Schmidt (2013) ,"Anticipating Regret When Making Investments", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jeffrey Wallman, Oklahoma State University, USA
BJ Allen, University of Oklahoma, USA
Jeffrey Schmidt, University of Oklahoma, USA
NA - Advances in Consumer Research Volume 41 | 2013
More than just a number: The negative effect of 100% claims
Nira Munichor, Bar-Ilan University
Liat Levontin, Technion University, Israel
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China
Stacy Wood, North Carolina State University