The Unlikely Middle: Overestimation of Most and Least Likely Outcomes
Estimated likelihoods of repeated outcomes (coin flips) were elicited using a full-distribution procedure. Lay and statistically sophisticated respondents overestimate low probability outcomes (9 or 10 heads out of 10) versus moderate outcomes (3 or 4 out of 10). Effects of gains vs. losses and arousal are found in this context.
Oleg Urminsky (2013) ,"The Unlikely Middle: Overestimation of Most and Least Likely Outcomes ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Oleg Urminsky , University of Chicago, USA
NA - Advances in Consumer Research Volume 41 | 2013
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA
Less Time, More Procrastination? The Impact of Time Pressure on Task Initiation
Jing Jiang, Renmin University of China
Alisa Yinghao Wu, Columbia University, USA
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne