Effect of Csr Attributes of Food Products on Taste Evaluation, Mediation Role of Naturalness

This study continues the research about the effect of product-related CSR on product evaluation. Focusing on food and taste perception, we suggest “naturalness” as a mechanism for the effect of CSR on taste. Effects of social and environmental CSR attributes on taste are observed to be different.



Citation:

Hajar Fatemi and Laurette Dube (2013) ,"Effect of Csr Attributes of Food Products on Taste Evaluation, Mediation Role of Naturalness ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Hajar Fatemi, McGill University, Canada
Laurette Dube, McGill University, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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