Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-Being

This roundtable seeks to foster discussion among researchers who use different paradigms and methods to improve consumer well-being. We seek to inspire synergies and collaboration by offering practical advice for building and maintaining effective cross-paradigm and trans-disciplinary research teams to explore new models for transformative and life-enhancing consumer research.



Citation:

Julie L. Ozanne, Meryl P. Gardner, and Minita Sanghvi (2013) ,"Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-Being", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Julie L. Ozanne, Virginia Tech, USA
Meryl P. Gardner, University of Delaware, USA
Minita Sanghvi, University of North Carolina, Greensboro, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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