Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-Being
This roundtable seeks to foster discussion among researchers who use different paradigms and methods to improve consumer well-being. We seek to inspire synergies and collaboration by offering practical advice for building and maintaining effective cross-paradigm and trans-disciplinary research teams to explore new models for transformative and life-enhancing consumer research.
Julie L. Ozanne, Meryl P. Gardner, and Minita Sanghvi (2013) ,"Making a Difference in Different Ways: Unleashing the Power of Collaborative Research Teams to Enhance Consumer Well-Being", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Julie L. Ozanne, Virginia Tech, USA
Meryl P. Gardner, University of Delaware, USA
Minita Sanghvi, University of North Carolina, Greensboro, USA
NA - Advances in Consumer Research Volume 41 | 2013
Thou Shalt Not Look! When Processing the Odds Visually Biases Gambling Behavior
Rod Duclos, Western University, Canada
Mansur Khamitov, Nanyang Technological University, Singapore
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products
J8. Exchange with The Rich, Concern with The Poor: The Effects of Social Class on Consumer Response to Brand Relationship
Bing Han, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University