Role of Transactional Vs. Relational Requests in Influencing Donation Intention
In this research we demonstrate that transactional requests sometimes exert negative influence on peoples' intent to help while relational requests has a unanimous positive impact on motives leading to helping behavior. Moreover, we posit that individuals' cognitive motivation moderates the above impact.
Mehdi Hossain and Zhiyong Yang (2013) ,"Role of Transactional Vs. Relational Requests in Influencing Donation Intention", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Mehdi Hossain, University of Texas at Arlington, USA
Zhiyong Yang, University of Texas at Arlington, USA
NA - Advances in Consumer Research Volume 41 | 2013
Linguistic Antecedents of Anthropomorphism
N. Alican Mecit, HEC Paris, France
tina m. lowrey, HEC Paris, France
L. J. Shrum, HEC Paris, France
A Meta-Analysis on the Endowment Effect in Experiments
DANIEL SUN, University of Calgary, Canada
Attentional Breadth Affects In-store Exploration and Unplanned Purchasing
Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen