Shared Decisions in Emotionally Difficult Situations

Medical consumer decisions-making process is analyzed. A high, moderate and low gradation of “emotionally difficult decisions” is introduced. Findings on autonomous, shared and externally made decisions are summarized. External decision mode is preferred for the highest extreme of emotional difficulty; in this work, we propose that preferences shift toward autonomous and shared decisions under moderate and low emotional difficulty.



Citation:

Tatiana Barakshina (2013) ,"Shared Decisions in Emotionally Difficult Situations", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Tatiana Barakshina, UIC, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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