Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage

We present an examination of cultural authentication and show how during this process consumers creatively use history, drawing from historical events and cultural artifacts with historical significance. Findings from a multi-ethnography of also reveal three significant authenticating practices: 1) Journeying to the ‘Motherland’, 2) Representing Resistance; and 3) Educating One’s.


Benet DeBerry-Spence and Elif Izberk-Bilgin (2013) ,"Cultural Authentication: Historical Narratives of African Clothing, Identity, and Heritage", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Benet DeBerry-Spence, University of Illinois at Chicago, USA
Elif Izberk-Bilgin, University of Michigan-Dearborn, USA


NA - Advances in Consumer Research Volume 41 | 2013

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