Embodied Gentleness Effect: the Influence of Hand Movements on Food Preferences

We demonstrate that hand movement gentleness shapes consumer preferences toward food with different haptic hardness and that this embodied gentleness effect is robust across variations in hand movement priming (temporary or chronic) and haptic cues (verbal or physical). Moreover, this embodiment effect is moderated by individual differences in self-monitoring.



Citation:

En Li, Donnel Briley, and Gerald Gorn (2013) ,"Embodied Gentleness Effect: the Influence of Hand Movements on Food Preferences", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

En Li, Central Queensland University, Australia
Donnel Briley, University of Sydney, Australia
Gerald Gorn, The Hong Kong Polytechnic University, Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Narrative Transportation and Cognitive Responses: The Other Side of the Story

Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More

Featured

F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers

Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada

Read More

Featured

Ritual Scholarship in Marketing: Past, Present and Future

Cele Otnes, University of Illinois at Urbana-Champaign, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
Robert Arias, University of Illinois at Urbana-Champaign, USA
Arun Sreekumar, University of Illinois at Urbana-Champaign, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.