Matching Motives and Incentives to Combat Tire Pressure Neglect

Tire pressure neglect is important and widespread, and we encouraged tire inflation in a field experiment. Information had almost no effect on inflation rates while even small incentives encouraged inflation at rates far exceeding their size. The power of incentives was moderated by framing, consistent with an “overjustification effect”.


Mike Yeomans and David Herberich (2013) ,"Matching Motives and Incentives to Combat Tire Pressure Neglect", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Mike Yeomans, University of Chicago, USA
David Herberich, University of Chicago, USA


NA - Advances in Consumer Research Volume 41 | 2013

Share Proceeding

Featured papers

See More


The Mystique of Masculine and Feminine Choices: How Aversive Feelings Underlie Preferences

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More


Deprivation of Control and the Phonetic Appeal of Brand Names

Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management

Read More


The Self-Bolstering Effects of Repeated Affirmations over Time

Alejandra Rodriguez, Oklahoma State University, USA
Ted Matherly, Oklahoma State University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.