Self-Brand Connection, Schadenfreude, and Sympathy: a Person-Centered Approach to Understanding Emotional Reactions to Product Failure
Emotional responses to upward social comparisons involving status products, and product failure, were examined via latent profile analyses. Diverse emotion profiles were predicted by self-brand connection. A strong brand connection can buffer against the experience of hostile envy, and schadenfreude after product failure, unless consumers hold certain socially dysfunctional traits.
Sarah Roche, Jill Sundie, Daniel Beal, and Andrew W. Perkins (2013) ,"Self-Brand Connection, Schadenfreude, and Sympathy: a Person-Centered Approach to Understanding Emotional Reactions to Product Failure ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Sarah Roche, University of Texas at San Antonio, USA
Jill Sundie, University of Texas at San Antonio, USA
Daniel Beal, University of Texas at San Antonio, USA
Andrew W. Perkins, Western University, Canada
NA - Advances in Consumer Research Volume 41 | 2013
L11. Consumer Search Mode Produces Unintended Marketing Consequences
Dan King, University of Texas Rio Grande Valley, USA
Sumitra Auschaitrakul, University of the Thai Chamber of Commerce
Immigration, Abortion, and Gay Marriage – Oh My!
TJ Weber, Cal Poly San Luis Obispo
Chris Hydock, Georgetown University, USA
Jeff Joireman, Washington State University, USA
David Sprott, Washington State University, USA
How Mortality Salience Shapes Consumers’ Responses to Brands
Polina Landgraf, IE Business School, IE University
Antonios Stamatogiannakis, IE Business School, IE University
Haiyang Yang, Johns Hopkins University