Self-Brand Connection, Schadenfreude, and Sympathy: a Person-Centered Approach to Understanding Emotional Reactions to Product Failure
Emotional responses to upward social comparisons involving status products, and product failure, were examined via latent profile analyses. Diverse emotion profiles were predicted by self-brand connection. A strong brand connection can buffer against the experience of hostile envy, and schadenfreude after product failure, unless consumers hold certain socially dysfunctional traits.
Citation:
Sarah Roche, Jill Sundie, Daniel Beal, and Andrew W. Perkins (2013) ,"Self-Brand Connection, Schadenfreude, and Sympathy: a Person-Centered Approach to Understanding Emotional Reactions to Product Failure ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Sarah Roche, University of Texas at San Antonio, USA
Jill Sundie, University of Texas at San Antonio, USA
Daniel Beal, University of Texas at San Antonio, USA
Andrew W. Perkins, Western University, Canada
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
K7. Responses to Online Behavioral Advertising Disclosures: Effects of Disclosure Source Trustworthiness and Message Type on Advertising Outcomes
Iris van Ooijen, University of Twente
Featured
Data... the 'Hard' & 'Soft' of it: Impact of Embodied Metaphors on Attitude Strength
Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute
JaeHwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA
Featured
The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy
Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA