A Touch of Evil: Harmfulness Alters Sensory Characteristics
Across 3 studies, we demonstrate that perceived potential harm influences sensory judgment. Participants told animals are dangerous rate sensory properties (beauty, softness) lower. These effects extend to actual sensory judgment of products derived from these animals, such that fur products derived from harmful animals feel less pleasant.
Aner Tal and Brian Wansink (2013) ,"A Touch of Evil: Harmfulness Alters Sensory Characteristics", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Symbolic sustainable attributes improve attitude toward low-quality products: A warm-glow feelings account
Valéry Bezençon, University of Neuchâtel
Florent Girardin, University of Neuchâtel
Renaud Lunardo, Kedge Business School
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel
C7. The Visually Simple = Healthy Intuition and Its Effects on Food Choices
Yan Wang, Renmin University of China
Jing Jiang, Renmin University of China