Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Moral Failures
Although prior literature suggests that guilt motivates general, cross-domain compensation, we demonstrate that consumers who feel guilty about money seek compensation in a strikingly specific way. This specific compensation suggests that consumers who feel guilty about money try to cleanse the tainted money rather than redeem themselves from moral failures.
Citation:
Hyun Young Park and Tom Meyvis (2013) ,"Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming Moral Failures", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Authors
Hyun Young Park, China Europe International Business School, China
Tom Meyvis, New York University, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
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