Changing “Fate” Through Choices
We find choices representing a discontinuity of self-concept are preferred when the prediction of a future outcome is pessimistic, but not when optimistic. The appeal of novel consumer choices may depend on anticipated future outcomes, via the potential to either disrupt or maintain the continuity of one’s perceived focal identity.
Adelle Xue Yang and Oleg Urminsky (2013) ,"Changing “Fate” Through Choices", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Adelle Xue Yang, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA
NA - Advances in Consumer Research Volume 41 | 2013
Spreading of Alternatives Without a Perception of Choice
Kurt P. Munz, New York University, USA
Vicki G. Morwitz, New York University, USA
Does It Pay to Be Virtuous? Examining Whether and Why Firms Benefit From Their CSR Initiatives
Dionne A Nickerson, Georgia Tech, USA
Michael Lowe, Georgia Tech, USA
Adithya Pattabhiramaiah, Georgia Tech, USA
How Do Platform-Based Networks Shape Systemic Value Creation Through Experiences?
Bernardo Figueiredo, RMIT University
daiane scaraboto, Pontificia Universidad Católica de Chile