Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?

In three studies, we demonstrate that compensating by donating money (vs. volunteering time) following a transgression allows the transgressor to feel less guilty about the past immoral behaviour and to evaluate it less harshly, particularly if the compensation occurs in a domain different than the initial transgression.



Citation:

Jing Wan and Pankaj Aggarwal (2013) ,"Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Jing Wan, University of Toronto, Canada
Pankaj Aggarwal, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Self-Producer`s Journey: Identity Construction and Transformation in Self-Production

S. Sinem Atakan, Ozyegin University, Turkey
Mina Seraj, Ozyegin University, Turkey

Read More

Featured

Easy To Be Selfish: Comparing the Influence of a Social Norm and an Individual Example

Zheshuai Yang, National University of Singapore, Singapore
Yan Zhang, National University of Singapore, Singapore

Read More

Featured

F10. Food Waste: On the Normalization of Structural Violence

Andreas Plank, Privatuniversität Schloss Seeburg

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.