Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?
In three studies, we demonstrate that compensating by donating money (vs. volunteering time) following a transgression allows the transgressor to feel less guilty about the past immoral behaviour and to evaluate it less harshly, particularly if the compensation occurs in a domain different than the initial transgression.
Jing Wan and Pankaj Aggarwal (2013) ,"Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jing Wan, University of Toronto, Canada
Pankaj Aggarwal, University of Toronto, Canada
NA - Advances in Consumer Research Volume 41 | 2013
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Christopher Olivola, Carnegie Mellon University, USA
David Hardisty, University of British Columbia, Canada
Daniel Read, University of Warwick
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Eileen Fischer, York University, Canada
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