Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?

In three studies, we demonstrate that compensating by donating money (vs. volunteering time) following a transgression allows the transgressor to feel less guilty about the past immoral behaviour and to evaluate it less harshly, particularly if the compensation occurs in a domain different than the initial transgression.


Jing Wan and Pankaj Aggarwal (2013) ,"Giving Time Vs. Giving Money: Which Is Better For Moral Cleansing?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Jing Wan, University of Toronto, Canada
Pankaj Aggarwal, University of Toronto, Canada


NA - Advances in Consumer Research Volume 41 | 2013

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