Tipping Points in Consumer Choice: the Case of Collections

We propose that making a decision to collect (e.g. antiques, books) often originates from consumers escalating their commitment to something they have already had but were not initially intended to collect. We show that small differences in consumers’ initial possession level significantly affect their likelihood to start a collection.



Citation:

Leilei Gao, Yanliu Huang, and Itamar Simonson (2013) ,"Tipping Points in Consumer Choice: the Case of Collections", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Leilei Gao, Chinese University of Hong Kong, Hong Kong, China
Yanliu Huang, Drexel University, USA
Itamar Simonson, Stanford University, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands

Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

Brand Relationships in a "Post-Fact” World

Luciana Velloso, York University, Canada
Eileen Fischer, York University, Canada

Read More

Featured

R12. Brand Primes Can Satiate (Important) Consumer Goals

Darlene Walsh, Concordia University, Canada
Chunxiang Huang, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.