Sentimental Social Roles and the Objects That Elicit Them

We examine social identity evoked from vintage product design and its effect on the idealization of gender-stereotypic behavior. Women report greater idealization of traditional behaviors in response to feminine vintage (as opposed to modern or masculine) design. Primed gender roles also lead women, to prefer gender-stereotypic vintage design products.


Lindsay R. L. Larson and T. Andrew Poehlman (2013) ,"Sentimental Social Roles and the Objects That Elicit Them", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Lindsay R. L. Larson, Georgia Southern University, USA
T. Andrew Poehlman, Southern Methodist University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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