Forgive By Remembering Or By Forgetting: the Temporal Match Between Victim Motivation and Apology Gift Preferences
We show that if the victim focuses on the transgression, a utilitarian apology gift is preferred because it encourages integration of the transgression into the bigger relationship picture. If the victim is trying to forget about the transgression, a hedonic apology gift is preferred as it facilitates temporary mood regulation.
Christina I. Anthony, Elizabeth Cowley, and Adam Duhachek (2013) ,"Forgive By Remembering Or By Forgetting: the Temporal Match Between Victim Motivation and Apology Gift Preferences", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Christina I. Anthony, University of Sydney, Australia
Elizabeth Cowley, University of Sydney, Australia
Adam Duhachek, Indiana University, USA
NA - Advances in Consumer Research Volume 41 | 2013
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
Cultivating a Network of Trust: Exploring The Trust Building Agency of Objects in Home Sharing
Marian Makkar, Auckland University of Technology, New Zealand
Drew Franklin, Auckland University of Technology, New Zealand
F11. Anti-Consumption for Sustainability: The Environmental Impact of Anti-Consumption Lifestyles, Environmentally Concerned Individuals and Ethical Consumers
Laurie Touchette, HEC Montreal, Canada
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada