Responses to Comedic Violence Advertising: Norm Beliefs and Age Effects
Comedic violence ads generate humor through norm violation. Consistent with social norm theories, this study found that greater norm beliefs on violence in advertising positively influenced evaluation of comedic violence ads. Norm beliefs also interacted with age; norm belief effects on ad responses became stronger with the increase of age.
Hye Jin Yoon and Yeuseung Kim (2013) ,"Responses to Comedic Violence Advertising: Norm Beliefs and Age Effects", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Hye Jin Yoon, Southern Methodist University, USA
Yeuseung Kim, DePaul University, USA
NA - Advances in Consumer Research Volume 41 | 2013
To Apologize, or Not to Apologize? That is A Question - How Should an Organization Respond to Executive Employees’ Private Life Misconduct?
Zayed Bin Islam, University of Guelph, Canada
Juan Wang, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo