The Relationship Between Brand Personality and Crisis Strategies For Organizational Reputation

The purpose of this study is to examine the role of brand personality in crisis communication. This research explores the major company crisis of 2010, 2011 and 2012, by comparing sincere and exciting brand personality companies with their crisis strategies.



Citation:

Jiyoon Karen Han, Dong Hoo Kim, and Yoon-Hi Sung (2013) ,"The Relationship Between Brand Personality and Crisis Strategies For Organizational Reputation ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.

Authors

Jiyoon Karen Han, University of Texas at Austin, USA
Dong Hoo Kim, University of Texas at Austin, USA
Yoon-Hi Sung, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

Prices in Red: When a Red Price Becomes a Stop Sign

Hongjun Ye, Drexel University, USA
Siddharth Bhatt, Drexel University, USA
Rajneesh Suri, Drexel University, USA

Read More

Featured

K13. When Does Humor Increase Sharing?

John Yi, University of Arizona, USA
Caleb Warren, University of Arizona, USA

Read More

Featured

I11. Self-Presentation in the Mating Market: The Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.