This Is Important (But Don’T Tell Me That): the Backfire Effect of Emphasizing Goal Importance
Conventional wisdom and prior research suggest that when goals are more important, people will strive harder to reach them and increase self-control efforts. We examine possible backfire effects of emphasizing goal importance and find that people with lower self-control respond negatively to highly important goals.
Scott Davis and Kelly Haws (2013) ,"This Is Important (But Don’T Tell Me That): the Backfire Effect of Emphasizing Goal Importance", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Scott Davis, Texas A&M University, USA
Kelly Haws, Vanderbilt University, USA
NA - Advances in Consumer Research Volume 41 | 2013
A11. When Political Neutrality Backfires
Ike Silver, University of Pennsylvania, USA
Alex Shaw, University of Chicago, USA
Rob Kurzban, University of Pennsylvania, USA
H12. Does Economic Development Influence Consumer Innovativeness?
Fuchun Zhan, University of Wisconsin - Madison, USA
Nancy Wong, University of Wisconsin - Madison, USA
Julie Anne Lee, University of Western Australia
When do More Options Produce Worse Choice?
Shannon Duncan, Columbia University, USA
Ulf Bockenholt, Northwestern University, USA
Eric J Johnson, Columbia University, USA