Mesmerized: How Digital Menu Boards Affect Food Choice

The eating environment presents us with convenient, tasty, high energy density food choices. Fast food consumption is correlated with poor health and obesity. This research examines how rotating food images in digital menu boards influence food choices. Rotating images increased choice for unhealthy alternatives for vegetarians and less hungry individuals.


Laura Smarandescu, Anicia Peters, Brian Mennecke, and Andrew Luse (2013) ,"Mesmerized: How Digital Menu Boards Affect Food Choice ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.


Laura Smarandescu, Iowa State University, USA
Anicia Peters, Iowa State University, USA
Brian Mennecke, Iowa State University, USA
Andrew Luse, Iowa State University, USA


NA - Advances in Consumer Research Volume 41 | 2013

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