Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?)
This paper examines how loneliness influences people’s moral judgment. This paper shows that lonely people make moral judgment more permissible. Four studies demonstrate that lonely people are more likely to make a moral utilitarian choice than non-lonely people (study 1 and study 2); and lonely people rate five dimensions of moral foundations (harm, fairness, in-group, authority and purity) (Haidt 2001) less relevant to their judgment than non-lonely people (studies 3 and 4). We also document that the effects are driven by empathetic concern.
Jenny (Jinfeng) Jiao and Jing (Alice) Wang (2013) ,"Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?)", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jenny (Jinfeng) Jiao, University of Iowa, USA
Jing (Alice) Wang, University of Iowa, USA
NA - Advances in Consumer Research Volume 41 | 2013
When Novices have more Influence than Experts: Empirical Evidence from Online Peer Reviews
Peter Nguyen, Ivey Business School
Xin (Shane) Wang, Western University, Canada
Xi Li, City University of Hong Kong
June Cotte, Ivey Business School
B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.
Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院