Altruistic Behavior, Egoistic Choice

In three studies, we found that participants exerted more effort on a laborious task if they had to donate their earnings from the task to others than if they could keep the earnings, but that when given a choice between donating the earnings or keeping it, most would keep it.


Adelle Xue Yang, Christopher Hsee, and Oleg Urminsky (2013) ,"Altruistic Behavior, Egoistic Choice", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Adelle Xue Yang, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA


NA - Advances in Consumer Research Volume 41 | 2013

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