The Freedom Bias: Empirical Evidence For a Neglected Tariff-Choice Anomaly

This research introduces a previously disregarded tariff-choice anomaly, namely the freedom bias. This bias refers to the decision makers’ preference for short-term tariffs although a long-term tariff would minimize total costs over time. Results of two studies systematically evidence this biased tariff choice in favor of contracts with short durations.


Sören Köcher and Till Dannewald (2013) ,"The Freedom Bias: Empirical Evidence For a Neglected Tariff-Choice Anomaly ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Sören Köcher, TU Dortmund University, Germany
Till Dannewald, University of Goettingen, Germany


NA - Advances in Consumer Research Volume 41 | 2013

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