The Freedom Bias: Empirical Evidence For a Neglected Tariff-Choice Anomaly
This research introduces a previously disregarded tariff-choice anomaly, namely the freedom bias. This bias refers to the decision makers’ preference for short-term tariffs although a long-term tariff would minimize total costs over time. Results of two studies systematically evidence this biased tariff choice in favor of contracts with short durations.
Sören Köcher and Till Dannewald (2013) ,"The Freedom Bias: Empirical Evidence For a Neglected Tariff-Choice Anomaly ", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Sören Köcher, TU Dortmund University, Germany
Till Dannewald, University of Goettingen, Germany
NA - Advances in Consumer Research Volume 41 | 2013
Anchors as Midpoints: it’s not the Size of the Adjustment that Counts, it’s the Direction
Joshua Lewis, University of Pennsylvania, USA
Joseph P. Simmons, University of Pennsylvania, USA
Q4. The notion of self-optimization in context of self-tracking and beyond
Agnieszka Krzeminska, Leuphana University Lüneburg
Dorthe Brogård Kristensen, University of Southern Denmark, Denmark
The “Upper Limit Framing” Effect: Upper Limit Framing of a Cost Estimate Influences Consumption Choices
Sudipta Mukherjee, Virginia Tech, USA
Frank May, Virginia Tech, USA