Tastes Like Freedom: Perceived Choice Improves Taste
Across three studies, we demonstrate that consumers rate foods as tastier when given the feeling of free choice. Choice enhances experience even when it is enacted not with the tasted food itself, and when no choice at all is given but rather a false feeling of customization.
Aner Tal (2013) ,"Tastes Like Freedom: Perceived Choice Improves Taste", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Aner Tal, Cornell University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Burnishing Prosocial Image to Self vs. Others
Minah Jung, New York University, USA
Silvia Saccardo, Carnegie Mellon University, USA
Ayelet Gneezy, University of California San Diego, USA
Leif D. Nelson, University of California Berkeley, USA
Let's Get Together and Make a Difference: Experiencing a Community in Donation-Based Crowdfunding
Danit Ein-Gar, Tel Aviv University, Israel
M8. Nostalgia Increases Healthy Attitudes and Behaviors
Jannine Lasaleta, Yeshiva University
Carolina O. C. Werle, Grenoble Ecole de Management
Amanda Pruski Yamim, Grenoble Ecole de Management