First Come, Last Serve: How Does Power Distance Influence Non-Loyalty Status Customers’ Satisfaction With Businesses?
We examine how power distance belief (PDB) – the prevalence of inequality in society – affects consumers’ satisfaction with loyalty programs. Five studies support the counterintuitive hypothesis that high (vs. low) PDB contexts decrease, rather than increase, non-loyalty-status consumers’ satisfaction with such businesses, and illuminate the underlying mechanisms.
Jessie J. Wang and Ashok K. Lalwani (2013) ,"First Come, Last Serve: How Does Power Distance Influence Non-Loyalty Status Customers’ Satisfaction With Businesses?", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Jessie J. Wang, Indiana University, USA
Ashok K. Lalwani, Indiana University, USA
NA - Advances in Consumer Research Volume 41 | 2013
Andrea Lucarelli, Lund University
Gregorio Fuschillo, Kedge Business School
Jon Bertilsson, Lund University
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand
The Impact of Implicit Rate of Change on Arousal and Subjective Ratings
James A Mourey, DePaul University, USA
Ryan Elder, Brigham Young University, USA