The Effects of Math Anxiety on Consumers’ Perceptions of Sales Promotions
This paper examines whether consumers’ levels of math anxiety influence their perceptions of various sales promotions. Our study shows that consumers with high math anxiety prefer simplified non-monetary promotion that involved no arithmetic calculation while consumers with low math anxiety prefer discount monetary promotion.
Citation:
Fei L. Weisstein and Xi Wang (2013) ,"The Effects of Math Anxiety on Consumers’ Perceptions of Sales Promotions", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research.
Authors
Fei L. Weisstein, University of Texas - Pan American, USA
Xi Wang, The University of Texas - Pan American, USA
Volume
NA - Advances in Consumer Research Volume 41 | 2013
Share Proceeding
Featured papers
See MoreFeatured
In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information
Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA
Featured
F8. Dual Routes for Consumer Responses to Corporate Social Responsibility: The Role of Positive Moral Emotions, Attitudes, and Empathy
Chunyan Xie, Western Norway University of Applied Sciences
Richard P. Bagozzi, University of Michigan, USA
Featured
R13. Brand Humanization: Applying Two Dimensions of Humanness to Brand
Mycah L Harrold, Washington State University, USA
Andrew Perkins, Washington State University, USA