Too Tired to Choose It: Shifting Preference of to Do Or to Have While Seeking Happiness
Can seeking happiness alter individuals’ purchasing preferences? We examine whether the pursuit of happiness increases materialistic (vs. experiential) preferences. Having limited resources while seeking happiness leads people to choose the easier option (materialistic items vs. life experiences)—in a way that requires less effort.
Aekyoung Kim and Ryan Howell (2013) ,"Too Tired to Choose It: Shifting Preference of to Do Or to Have While Seeking Happiness", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Aekyoung Kim, University of Texas at San Antonio, USA
Ryan Howell, San Francisco State University, USA
NA - Advances in Consumer Research Volume 41 | 2013
D8. Why Employees Communicate Positive eWOM on Social Networking Sites: Motivations and Moderators
Jing Zhang, 华中科技大学管理学院
Ya Zhang, 华中科技大学管理学院
R14. Are Lonely Consumers Loyal Consumers? Loneliness Breadth and Depth
Eunyoung Jang, Oklahoma State University, USA
Zachary Arens, Oklahoma State University, USA
L12. Should I Stay or Should I Go: When Our Companies Have Eyes for Other Consumers
Na Ri Yoon, Indiana University, USA
Jenny Olson, Indiana University, USA
Adam Duhachek, Indiana University, USA