Does Imbalanced Spending Sabotage Happiness? Moderating Influence of Time Vs. Money

Five studies demonstrate that self-others imbalanced spending involving time (vs. money) renders greater unhappiness, reallocation, and substitution for underspent others categories. This effect is mediated by happiness and is consistent with time-evoked social connection and money-evoked self-sufficiency ratings. However, within-self imbalanced spending is less serious because everything is on self.


Chien-Wei (Wilson) Lin and Kalpesh K. Desai (2013) ,"Does Imbalanced Spending Sabotage Happiness? Moderating Influence of Time Vs. Money", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .


Chien-Wei (Wilson) Lin, Binghamton University-State University of New York, USA
Kalpesh K. Desai, State University of New York at Binghamton, USA


NA - Advances in Consumer Research Volume 41 | 2013

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