Does Imbalanced Spending Sabotage Happiness? Moderating Influence of Time Vs. Money
Five studies demonstrate that self-others imbalanced spending involving time (vs. money) renders greater unhappiness, reallocation, and substitution for underspent others categories. This effect is mediated by happiness and is consistent with time-evoked social connection and money-evoked self-sufficiency ratings. However, within-self imbalanced spending is less serious because everything is on self.
Chien-Wei (Wilson) Lin and Kalpesh K. Desai (2013) ,"Does Imbalanced Spending Sabotage Happiness? Moderating Influence of Time Vs. Money", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Chien-Wei (Wilson) Lin, Binghamton University-State University of New York, USA
Kalpesh K. Desai, State University of New York at Binghamton, USA
NA - Advances in Consumer Research Volume 41 | 2013
People Overpredict the Benefit of Using Expensive Items and Appearing Rich in Friend-Making
Xilin Li, University of Chicago, USA
Christopher Hsee, University of Chicago, USA
P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality
Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy
F3. The Dark Side of Happy Brands: A Case Study of Newport Cigarette Advertising
Timothy Dewhirst, University of Guelph, Canada
Wonkyong Beth Lee, Western University, Canada