Modeling Scale Attraction Effects: an Application to Charitable Donations and Optimal Laddering

Charities usually employ an “appeals scale”, a list of suggested amounts, plus “other”. Economic theory disapproves, but behaviorally, does it work? Using large-scale charity data, our (heterogeneous Tobit) model strongly confirms scale attraction effects and donation seasonality, and moreover allows tests of various internal and external reference price theories.



Citation:

Kee Yuen Lee and Fred Feinberg (2013) ,"Modeling Scale Attraction Effects: an Application to Charitable Donations and Optimal Laddering", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Kee Yuen Lee, University of Michigan, USA
Fred Feinberg, University of Michigan, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



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