Modeling Scale Attraction Effects: an Application to Charitable Donations and Optimal Laddering
Charities usually employ an “appeals scale”, a list of suggested amounts, plus “other”. Economic theory disapproves, but behaviorally, does it work? Using large-scale charity data, our (heterogeneous Tobit) model strongly confirms scale attraction effects and donation seasonality, and moreover allows tests of various internal and external reference price theories.
Kee Yuen Lee and Fred Feinberg (2013) ,"Modeling Scale Attraction Effects: an Application to Charitable Donations and Optimal Laddering", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .
Kee Yuen Lee, University of Michigan, USA
Fred Feinberg, University of Michigan, USA
NA - Advances in Consumer Research Volume 41 | 2013
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