Working Out Consumption: Designing a Robust Information Intervention For Healthful Eating

We find that providing exercise equivalents by highlighting time required to burn the calorie consumed in a chosen food item significantly reduces consumption relative to when no information is provided. Merely disclosing calorie information has more mixed results, and we find no effects of health goals or New Year’s resolutions.



Citation:

Indranil Goswami and Oleg Urminsky (2013) ,"Working Out Consumption: Designing a Robust Information Intervention For Healthful Eating", in NA - Advances in Consumer Research Volume 41, eds. Simona Botti and Aparna Labroo, Duluth, MN : Association for Consumer Research, Pages: .

Authors

Indranil Goswami, University of Chicago, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 41 | 2013



Share Proceeding

Featured papers

See More

Featured

When Stigma Does Good: Accentuating Certain Aspects of Stigma Enhances Effectiveness of Mental Health Messages

Chethana Achar, University of Washington, USA
Nidhi Agrawal, University of Washington, USA

Read More

Featured

How Framing Donor Match as Collaboration Impacts Donation: The Importance of In-Context Field Experiments In Fundraising

Indranil Goswami, SUNY Buffalo
Oleg Urminsky, University of Chicago, USA

Read More

Featured

O1. Choice, Rejection, and Context Effects

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.